Cattlytics runs on more than just code. It runs on decades of experience in enterprise technology and just as many years spent close to the ground in agriculture. Our leadership team brings both together, so every decision about the platform, from architecture to what feature ships next, is made with real ranch operations in mind.
Adnan Lawai
CEO, Folio3 Software Inc.
Adnan is the Co-founder and CEO of Folio3, the company behind Cattlytics. He has led Folio3's growth into a global digital transformation company serving FoodTech, AgTech, and healthcare enterprises, with a focus on AI, cloud, and data-driven solutions. A graduate of MIT, Adnan has built strategic partnerships with Microsoft and NetSuite that keep Folio3, and Cattlytics, at the forefront of enterprise innovation.
Umair Khan
Executive Chairman, Folio3
Umair is the Founder and Executive Chairman of Folio3. He is also a Founding Partner at Mentors Fund, a Silicon Valley venture capital firm, and a visiting professor of entrepreneurship at UC Berkeley. He began his career at Intel and later co-founded Clickmarks, a mobile enterprise software company. Umair holds a bachelor's and a master's degree from MIT and is a Henry Crown Fellow at the Aspen Institute.
Muhammad Abdullah
VP, AgTech & Healthcare, Folio3 Software Inc.
Muhammad leads engineering and product innovation across Folio3's AgTech initiatives, with deep expertise in AI, automation, and cloud technologies. At Cattlytics, he helps shape digital livestock management solutions that give ranchers and cattle producers better control over herd records, breeding, health, inventory, and operational data. His work focuses on turning complex livestock data into practical tools that support better decisions across everyday ranch operations.
Robert Terry
Sales Director, North America, Folio3
Robert leads Folio3's sales efforts across North America, with a focus on ERP solutions, digital transformation, and enterprise software adoption. He works closely with cattle and livestock operations evaluating Cattlytics, guiding them from the first conversation through full implementation, and represents Folio3 at major industry events across the country.
Danish Raza
Practice Director, Cattlytics (Genetics & Livestock Operations)
Danish directs the FoodTech and AgTech practice at Folio3, focused on digital transformation, product strategy, and consulting for agriculture, livestock, and food businesses. His work spans food safety, ERP integrations, and regulatory compliance, and he has helped build IoT, mobile, and web-based tools that improve efficiency and decision-making across the industry.
Harold Birch
Consulting Advisor, Beef & Dairy Cattle Operations (Former EVP, UnCommon Farms)
Harold advises Cattlytics on the practical realities of cattle operations, drawing on his experience as Executive Vice President at UnCommon Farms. His background in large-scale agricultural operations, from production to farm-level decision-making, keeps Cattlytics grounded in what actually works on a working ranch.
Sam Cossio
Consulting Advisor, Meat Operations (Former GM, Easterday Ranches)
Sam brings hands-on leadership experience from large-scale cattle operations, including his time as General Manager at Easterday Ranches. He advises Cattlytics on feedlot operations, cattle health management, and enterprise-scale oversight, keeping the platform grounded in the realities of large cattle enterprises.
Sheldon Bloom
Functional Consultant, Feedlot Operations, Folio3
Sheldon is a Microsoft Dynamics 365 functional consultant who supports cattle operations through ERP alignment and system integration. His work keeps Cattlytics connected to the broader enterprise systems cattle businesses already run on, helping teams keep financial and operational data in sync.
Cattlytics is led by people who understand cattle operations, product strategy, and dependable software. Work with a team focused on helping ranches manage records, workflows, and decisions with more confidence.
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