Leadership Team

Leadership Built Around the Realities of Ranching

Cattlytics runs on more than just code. It runs on decades of experience in enterprise technology and just as many years spent close to the ground in agriculture. Our leadership team brings both together, so every decision about the platform, from architecture to what feature ships next, is made with real ranch operations in mind.

Adnan Lawai

CEO, Folio3 Software Inc.

Adnan is the Co-founder and CEO of Folio3, the company behind Cattlytics. He has led Folio3's growth into a global digital transformation company serving FoodTech, AgTech, and healthcare enterprises, with a focus on AI, cloud, and data-driven solutions. A graduate of MIT, Adnan has built strategic partnerships with Microsoft and NetSuite that keep Folio3, and Cattlytics, at the forefront of enterprise innovation.

Umair Khan

Executive Chairman, Folio3 Software Inc.

Umair started his career at Intel, earned his MS from MIT, and went on to found and sell Clickmarks after raising $27M in venture funding. He later founded Folio3, the company behind Cattlytics, and holds over 20 industry patents. He also teaches entrepreneurship at UC Berkeley and is a Henry Crown Fellow at the Aspen Institute. As Executive Chairman, he provides strategic direction across Cattlytics and Folio3, with a focus on building technology businesses for long term growth.

Muhammad Abdullah

Senior Vice President, AgTech and Cattlytics Product Innovation, Folio3 Software Inc.

Muhammad Abdullah has spent nearly two decades at Folio3 building software for some of the most recognizable names in agriculture and animal health, including Cargill, Elanco, Zoetis, Agri Beef, Progressive Beef, and the American Angus Association. His experience spans agriculture, livestock, food, and enterprise software, giving him a broad view of how technology fits into complex operations. At Cattlytics, he leads product and innovation, working closely with customers and teams to shape what the solution does next.

Robert Terry

Sales Director, North America, Cattlytics and Folio3 Software Inc.

Rob is a PMP certified sales professional who has spent years working with ranches, feedlots, and livestock businesses across North America evaluating and implementing farm technology. He is typically the first person a producer talks to at Cattlytics, taking time to understand the operation, its current processes, and where it needs improvement before recommending anything. His experience working directly with producers gives him a practical understanding of what cattle businesses look for when adopting new technology.

Danish Raza

Practice Director, Cattlytics

Danish has led product and implementation work across multiple livestock technology platforms, working with ranches, breeders, and cattle operations on everything from genetics and breeding workflows to herd records and digital transformation. His experience gives him a close understanding of the operational details behind livestock businesses and the challenges that come with managing them. At Cattlytics, he stays close to customers and product teams, helping translate those real world needs into practical workflows and continued product development.

Harold Birch

Consulting Advisor, Beef & Dairy Cattle Operations (Former EVP, UnCommon Farms)

Harold advises Cattlytics on the practical realities of cattle operations, drawing on his experience as Executive Vice President at UnCommon Farms. His background in large-scale agricultural operations, from production to farm-level decision-making, keeps Cattlytics grounded in what actually works on a working ranch.

Sam Cossio

Consulting Advisor, Meat Operations (Former GM, Easterday Ranches)

Sam brings hands-on leadership experience from large-scale cattle operations, including his time as General Manager at Easterday Ranches. He advises Cattlytics on feedlot operations, cattle health management, and enterprise-scale oversight, keeping the platform grounded in the realities of large cattle enterprises.

Sheldon Bloom

Functional Consultant, Feedlot Operations, Folio3

Sheldon is a Microsoft Dynamics 365 functional consultant who supports cattle operations through ERP alignment and system integration. His work keeps Cattlytics connected to the broader enterprise systems cattle businesses already run on, helping teams keep financial and operational data in sync.

Build With Leaders Who Understand Livestock

Cattlytics is led by people who understand cattle operations, product strategy, and dependable software. Work with a team focused on helping ranches manage records, workflows, and decisions with more confidence.

Leadership Team

Leadership Built Around the Realities of Ranching

Build With Leaders Who Understand Livestock

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